“Fueldrop,” an innovative iPad game from Volvo Trucks in North America, is now available as a free download from the Apple iTunes App Store. The game provides an interactive brand experience showcasing Volvo’s “Proven” message, which highlights the company’s past and present leadership in fuel efficiency and innovation.
“Fuel efficiency and innovation are part of Volvo’s DNA,” said Magnus Koeck, Volvo Trucks vice president, marketing and brand management. “We have long been global leaders in engine, transmission and truck design, all of which help minimize fuel consumption. The Fueldrop game allows us to share our heritage in a way that members of the trucking industry and the motoring public alike can enjoy and appreciate.”
The object of the mobile game is to make the most out of every drop of fuel throughout each level. Volvo Trucks engineers contributed their expertise to help integrate engine-inspired components and incorporate hot, cold and wet elements, all of which pose real-life challenges to engines.