ROAD TODAY, a magazine for the trucking industry, published once a month and distributed FREE of cost, endeavors to be a symbol and embodiment of the established trucking industry in Canada. It aims to sensitize itself to the needs of the trucking community with a special emphasis on new immigrants and ethno-cultural communities from South Asia. It is a well-known fact that these communities have a strong presence in the trucking sector throughout Canada. ROAD TODAY thus fills in the vacuum of a quality trucking magazine for these ethno-cultural communities and has been accepted well by the industry which has recognized it with much merit.
ROAD TODAY was launched in 2004 and has been growing ever since in popularity and demand. It now has moved on to have an annual show (Road Today Truck Show), a bi-annual directory (Road Today Pages) and a radio & TV show (Road Today Show). This powerful and well acclaimed Media House actively participates in truck exhibitions, shows and conferences, and brings attention to the latest news, trends and views affecting the industry. The continued patronage received from the corporate world is a creditable testimonial and a rewarding experience, proving the success of the magazine.
ROAD TODAY publishes the latest developments in the trucking industry as they occur. In recent years there has been extraordinary expansion in the trucking industry. Consequently, it covers a wide spectrum of trucking activities and events. The information channels include industry updates, interviews, policies and regulations, news from truck manufacturers, technological advancements, driving tips, recruitment opportunities, health and safety, career development, commercial and related trends of the sector.
Apart from English, some of the important transportation news is duly translated and made available in vernacular languages, namely Hindi and Punjabi thus reaching out to a wider readership.
ROAD TODAY is extensively distributed through various New and Used Truck Dealerships, Truck Stops, Lube & Parts Shops, Repair Shops, Parking Lots, Gas Stations, Convenience Stores, Financial Institutions, Government Libraries, Religious Places, Shopping Malls, Grocery Shops, Video/Audio Stores, Sweet Marts and other places frequently visited by the trucking community.
A comprehensive mailing list further ensures that the magazine reaches the desk of decision makers on time.
ROAD TODAY MEDIA HOUSE EXPANDS
Over the years we have grown to include venues and media so that our advertisers can reach the audience and the readers can get the information in a timely manner. These currently include:
ROAD TODAY TRUCK SHOW
ROAD TODAY TRUCK SHOW a two-day trucking extravaganza is held annually during the last weekend of May in Brampton, Ontario. The trucking event is a true reflection of the changing face of the trucking industry with an ideal blend of cultural extravaganza.
The event includes plenty of activities including Inside & Outside Trade Show, Show & Shine Competition, Job Fair, Educational Seminars, Family Entertainment, Ethnic Food Stalls and lots more. Road Today Trucking Excellence Awards are also presented during the show.
For more details related to exhibiting and sponsorship opportunities, please log on to show website at www.roadtodaytruckshow.com
ROAD TODAY PAGES
ROAD TODAY PAGES is a trucker’s directory with very useful trucking information compiled from all provinces of Canada. The full color glossy directory is distributed free of cost across Canada through hundreds of truck stops, truck dealerships, truck shows and numerous other outlets. www.roadtodaypages.com
RADIO & TV PROGRAMS
The Editor/Publisher of ‘Road Today’ magazine hosts the award winning radio show ‘Good Morning Today’ to provide the latest information related to trucking industry updates, new rules, regulations and laws, border issues, road safety and traffic campaigns. The hour-long program broadcast on CJMR 1320 AM radio frequency every Sunday at 8.30 a.m is a unique blend of news, music and lively discussions. The program also invites industry professionals and guests to discuss current issues with a focus on trucking and road safety awareness. This show can also be heard online at www.goodmorningtoday.ca. CJMR 1320 based in Oakville is one of the most popular radio stations among the South Asian community living in and around GTA.
In addition he is often a regular guest on other radio shows for the community and also a featured participant on local TV shows (Rogers, SurSagar, Vision, etc) to talk on current industry issues.